When applying for funding on ActionFunder, you are given the option to create a video application instead of a written pitch.
Video pitches are great! On ActionFunder video pitches are twice as likely to win funding then written applications. Funders across the board all report that videos:
- are more engaging and memorable
- stand out from the crowd! With a majority of written applications for each fund, videos are much more noticeable.
- create a feeling of connection between funders and community leaders
- feel more authentic
Video applications are a great way to express your passion and allow for creativity in your application.
What does it involve?
Creating a video application is easy: you have to answer the same 3 questions as the written applications, in 90 seconds.
- Film yourself with a good quality phone or camera
- Upload your video on youtube
- Paste the link in your ActionFunder project.
You can find all the instructions detailed step-by-step in this guide.
Funders do not expect Hollywood style films. They want to hear about your project in a clear and concise way. So you want to make sure that:
- You answer the three questions clearly: anyone not familiar with your project should get a good understanding of what your project is aiming to accomplish.
- The quality of the video is good and you have enough lighting.
- Get creative and have some fun with it! The video could be a static shot of you talking to the camera or you could try involving your team or beneficiaries.
- Enjoy yourself. Your video pitch is an important thing to get right but it’s also a fun way to share your passion and excitement for the project you want to get funded.
Funding project “Spread The Love – Care Packages for Adult Cancer Patients in Hospital” from the Lewis Foundation