Greene King’s Proud To Pitch In campaign

“After a tough time recently, we’re stepping in to give something back to the grassroots sports clubs we love. Proud To Pitch In is an initiative from Greene King IPA, paying cash grants to grassroots and community sports clubs across the United Kingdom. Every pint we sell will add 10p to our fund supporting local clubs from the ground up, providing them with the tools they need to continue to play the sport they love. From football, rugby and cricket to roller hockey or netball, we want to support as many local teams across the UK as we can with donations which can go a long way to keeping everyone in action.”

– Greene King IPA

Proud To Pitch In 2024

The Proud To Pitch In fund is open throughout the year and offer grants of up to £4,000 to grassroots and community sports clubs across the United Kingdom. Grants will be distributed regularly throughout the year.

To be eligible for funding, projects must be located in the United Kingdom and project beneficiaries must be aged 18 or over.

How clubs can apply

If you are involved in running a grassroots sports club you can apply directly via ActionFunder.

The aim of this fund is to support sports focussed projects that positively impact their club and/or the local community, and would tangibly benefit from funding. The fund is particularly focussed on sports projects that have a long term impact.

The fund is open to applications all year and grants will be distributed regularly. Details of how to apply can be found on the Proud To Pitch In fund page (coming soon)

Share with your local club

Aside from just enjoying a game together we know that sport has an enormous impact on physical and mental health, bringing people and communities together to make long lasting connections through a shared love of sport.

We’d love your help to find these great causes and clubs to support. You can do this by sharing this fund with your local community club. If you have a team or a club that you think would benefit from our support then please share this page with them and tell them to apply.

Impact to date

Since launching in 2021 Greene King has given over £650,000 in grant funding to more than 200 projects, benefiting around 53,000 people. They have funded everything from new lawn mowers for cricket and bowls clubs, wheelchairs for wheelchair rugby, a boxing ring, and refurbished toilets for a football club. 

A full breakdown of the projects funded can be found on Greene King’s ActionFunder profile.

What it takes to get funded

If you’d like to apply for funding and would like some inspiration, check out some of the projects Greene King have already funded. These will give you an example of the standard of application you should aim to meet, in order to be in with a chance of being successful.

If you’d like any advice on how to apply, ActionFunder runs regular online drop in sessions, at 12.30 on the last Thursday of every month. These include:
• A short intro to ActionFunder
• A tour of the platform with tips on how to maximise your chances of winning funding
• Plenty of time for a Q&A

Funded projects