- 4,000 beneficiaries reached in the Thames Water service areas
- A significantly more diverse range of beneficiaries supported than in the client’s typical community funds
- Positive shift in brand perception at a local level
- Sharable content created for both Thames Water & the non-profits supported
total funds invested
Thames Water is out in the local communities they serve every day of the year, supporting their customers. They wanted to take that engagement to the next level with a celebratory, nature based campaign. The community had to be at the front and centre of the campaign, with a focus on the people typically underrepresented in nature action.
The solution: Thames Water community campaign
Thames Water launched a community campaign that focused on youth and nature, funding local action and raising diverse voices. To amplify impact they partnered with Backyard Nature, a national campaign (grown and run by ActionFunder). Backyard Nature empowers everyone to access and protect nature on their doorsteps and puts the youth voice front and centre.
The Thames Water community campaign had two main areas of activity. Both used funding as a launchpad for impact. First, they launched a series of microgrants, funding 19 projects that are reducing barriers to nature in Thames Water supply locations. Second, they launched a JEDI (Justice, Equity, Diversity, and Inclusion) programme which mobilised 8 youth leaders based in Thames Water supply locations. The leaders were funded to create resources and content that promoted environmental action among communities that are underrepresented in nature action.
Overall, Thames Water engaged nearly 4,000 residents in the areas they serve and built capacity in those communities so that young people will continue to take environmental action.
“We are delighted to have teamed up with Action Funder on a project that has brought positive impact to young people and communities. Backyard Nature aligns closely with our own priorities to protect wildlife and provide a route to nature within our communities, especially for those with limited access or who’s views may be under represented in this area. We’re proud to be funding this inspiring initiative and we hope to have created a positive legacy for generations to enjoy”
- Claudia Innes, Community Projects Lead at Thames Water