S1, E4 Purpose Marketing with Emma Hibbert from Greene King


What does good look like in purpose marketing? Emma Hibbert, Marketing Controller at Greene King, talks about going beyond greenwash to deliver tangible impact. Greene King’s behind some of the UKs most popular pubs and beers. The brand’s also responsible for delivering marketing campaigns that make a mark. Tune in to hear how one of those campaigns is driving change.

Listen to Emma’s episode on Spotify, Apple Podcast and Youtube.

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